Brownie's Marine Group's BLU3 Division Becomes Exclusive U.S. Distributor for JAYKAY Electric Fin Propulsion Products

DAVIE, FL, June 9, 2026 – TheNewswire — Leads & Copy — Brownie's Marine Group, Inc. (OTC: BWMG), via its BLU3 division, has finalized a multi-year strategic agreement with Germany-based JAYKAY GmbH, appointing BLU3 as the exclusive United States distributor, fulfillment partner, and operational platform for JAYKAY electric fin propulsion products.

The agreement designates BLU3 as the exclusive U.S. distributor and importer of record for JAYKAY products. Additionally, BLU3 secures non-exclusive sales rights across North America, Central America, South America, and the Caribbean.

JAYKAY's primary offering, the e-Fin 2.0, is engineered to convert standard stand-up paddle boards into motorized versions. The system is a compact and user-friendly electric motor designed for integration onto existing stand-up paddle board (SUP) setups. This move taps into the rapidly expanding electric paddle board propulsion systems category, an emerging segment within the larger watersports and marine mobility market.

"This agreement represents another important step in Brownie’s Marine Group’s evolution into a broader marine technology and watersports company," stated Blake Carmichael, CEO of BLU3. "JAYKAY has developed an innovative product with strong global momentum, and BLU3’s infrastructure, fulfillment capabilities, dealer network, and direct-to-consumer expertise position us to accelerate growth in the U.S. market."

Under the terms of the agreement, BLU3 will manage all U.S. warehousing, logistics, dealer development, marketplace operations, fulfillment, and customer support for JAYKAY products. The program will also leverage BLU3’s existing Amazon infrastructure, facilitating scalable marketplace expansion and enhancing operational efficiency.

The partnership is structured around a consignment inventory model. This approach allows Brownie’s Marine Group to enter the electric paddle board and marine propulsion sector with minimized inventory ownership risk, while simultaneously generating revenue through distribution margins, operational services, fulfillment, storage, and marketplace activities.

Both companies plan to collaborate on expanding dealer networks, implementing digital marketing strategies, growing presence on Amazon, participating in trade shows, and developing broader retail channels throughout the United States.

"BLU3 and Brownie’s Marine Group bring operational strength, fulfillment infrastructure, and market experience that make them an ideal strategic partner for our U.S. expansion," commented Marcus Hillebrecht, Global Business Manager at JAYKAY Germany. "We believe this partnership significantly strengthens our ability to scale the JAYKAY brand throughout the American market."

The agreement establishes a foundation for a sustained collaboration between the two companies, covering fulfillment, distribution, marketing, and marketplace operations.

Brownie's Marine Group is a marine technology company based in Davie, Florida, committed to developing innovative products that enhance access to underwater and surface-water environments. The company's portfolio includes brands such as Brownie’s Third Lung®, BLU3®, LW Americas, Submersible Systems Inc. (Spare Air®), and SeaNXT Americas. Their offerings encompass battery-powered tankless diving systems, portable emergency mini scuba tanks for scuba and helicopter safety, high-pressure scuba tank compressors, underwater scooters, surface supplied air systems, and marine mobility technologies. Further details are available at browniesmarinegroup.com.

Source: Brownie's Marine Group, Inc.