CALGARY, AB, CANADA – TheNewswire - Aug 26, 2025 – Vitalist Inc. (TSX-V: VITA) (“Vitalist” or the “Company”), a leading electronics company specializing in smart wearable technology and a licensee of prominent global brands, today announced it has signed a Master Distribution Agreement with Solutions 2 GO Inc. (“Distributor”), a premier distributor of consumer electronics across the Americas. This landmark agreement appoints Solutions 2 GO Inc. as the exclusive distributor of Vitalist’s Reebok-branded smart wearable products (the “Products”) across an extensive territory, including the United States, Canada, and various Latin America countries.

This partnership leverages Solutions 2 GO Inc.’s robust infrastructure and established retail network to significantly expand market reach for Vitalist’s Reebok smartwatches through brick-and-mortar retail channels across the Americas.

As the initial milestone under this distribution agreement, Reebok smartwatches will launch at Costco locations across Canada, marking the first major retail presence for the Reebok branded wearable product. This strategic retail launch provides immediate access to Costco’s premium membership base and validates the market demand for accessible, high-quality smartwatch technology under the Reebok brand. The Reebok Pulse will be listed at $169.99 CAD and will be available at all Costco Canada locations beginning August 2025, with online availability at https://www.costco.ca/reebok-pulse-sports-smart-watch.product.4000385512.html

“This Master Distribution Agreement with Solutions 2 GO Inc. represents a pivotal step in our strategy to rapidly scale Reebok smartwatches presence across the vast North and Latin American markets,” said Kalvie Legat, CEO of Vitalist Inc. “Solutions 2 GO’s extensive retail network and logistical expertise provide exactly what we need to ensure our innovative products reach consumers efficiently and effectively. The launch through Costco demonstrates immediate market validation and provides a strong foundation for broader retail expansion. This partnership underscores our commitment to building robust global distribution infrastructure for our growing portfolio of branded wearables.”

“Solutions 2 GO Inc. is pleased to formalize this strategic partnership with Vitalist Inc. as the exclusive distributor of Reebok-branded smartwatches across the Americas,” said Pierre-Marc Lariviere, VP of Sales, Mobility at Solutions 2 GO Inc. “This agreement reflects our ongoing commitment to delivering innovative, high-quality consumer electronics through our extensive retail network. We believe the combination of Reebok’s iconic brand and Vitalist’s advanced wearable technology is uniquely positioned to meet the evolving needs of today’s connected consumers and drive meaningful growth across our markets.” Under the agreement, Solutions 2 GO Inc. will oversee the full distribution process, including product procurement from Vitalist, inventory management, and weekly reporting on sales, inventory, and sell-through. Vitalist Inc. will remain responsible for warranty fulfillment, regulatory compliance, and all third-party licenses and royalties related to the Reebok brand. The agreement acknowledges that Vitalist’s underlying Brand Agreements, including those with Authentic Brands Group for Reebok, will govern in the event of any conflicts.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About Solutions 2 GO

Privately held Solutions 2 GO Inc. is a multinational distributor of video game, mobility and consumer electronic products that serves leading retail, publishing, and manufacturing partners across the globe. An industry pioneer, highly regarded Solutions 2 GO Inc. has earned a plethora of awards and distinctions collectively from its valued partners and industry experts.

About Vitalist Inc.:

Vitalist Inc. is an innovative technology provider that helps brands build better products. Through VitalOS™, brands create seamlessly connected devices and applications that adapt to each user. By uniting hardware and software with intelligent analytics, we're building an ecosystem of personalized solutions that enhance human potential.

For more information: www.vitalist.ca – LinkedIn

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Forward-Looking Information

This press release contains forward-looking information within the meaning of applicable securities laws. In general, forward-looking information refers to disclosure about future conditions, courses of action, and events. The use of any of the words “anticipates”, “believes”, “expects”, “intends”, “plans”, “will”, “would”, and similar expressions are intended to identify forward-looking information. More particularly and without limitation, this press release includes forward-looking information with respect to timing of the launch of the VitalOS™ operating system, the ability to capture substantial market share, the expectation that products will create immediate connections with consumers, and related comments on product features and capabilities.

Although Vitalist believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Vitalist cannot give any assurance that it will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause the actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. A detailed description of risk factors that may cause actual results to differ materially ‎from forward-looking information can be found in Vitalist’s most recent annual information form and management’s discussion and analysis on the SEDAR website at www.sedarplus.ca. Although Vitalist has attempted to identify in its public disclosure important factors that could cause actual results to ‎differ materially from those contained in forward-looking information, there may be other factors that cause results ‎not to be as anticipated, estimated or intended. Readers are cautioned that the risk factors in its public disclosure may not ‎be exhaustive. Readers are further cautioned not to place undue reliance on forward-looking information as there can ‎be no assurance that the plans, intentions or expectations upon which they are placed will occur. Forward-looking ‎information contained in this press release is expressly qualified by this cautionary statement. The forward-looking information contained in this press release represents the expectations of Vitalist as of the date of this press ‎release and, accordingly, is subject to change after such date. However, Vitalist expressly disclaims any intention ‎or obligation to update or revise any forward-looking information, whether as a result of new information, future ‎events or otherwise, except as expressly required by applicable securities law.

Further Information

 

For further information about Vitalist Inc. please contact:

 

Kalvie Legat                                              

Chief Executive Officer                                           

+1 403 560-9635

 ir@vitalist.ca