CALGARY, AB, CANADA – August 22, 2025 – TheNewswire - Vitalist Inc. (TSX-V: VITA) (“Vitalist” or the “Company”), a leader in smart wearable technology, today announced a landmark partnership with iconic sports culture brand Reebok and basketball Hall of Famer Allen Iverson to launch a limited-edition fashion smartwatch powered by Vitalist’s VitalOS™ operating system in Q1 2026.

This collaboration transcends traditional smartwatches, combining Iverson’s legendary style with cutting-edge technology for fans and fashion-forward consumers who demand both performance and bold design.

“This partnership with Allen Iverson and Reebok represents more than technology - it’s a celebration of style, performance, and connection.” said Kalvie Legat, CEO of Vitalist Inc. “Powered by VitalOS™, this limited-edition watch will deliver features that honor Iverson's legacy while keeping fans connected to the game and their health.”

The collaboration brings together Reebok’s sports culture heritage, Iverson’s iconic status, and Vitalist’s innovative platform to create a truly distinctive wearable experience.

The Reebok Allen Iverson Limited Edition smartwatch delivers premium functionality through carefully crafted features:

• AI Signature Watch Faces: Exclusive, dynamic displays featuring Allen Iverson’s iconic fashion, jersey numbers, and legendary moments, with fully customizable themes.  

• Extended Battery Life: Engineered for exceptional endurance, delivering longer battery life even with continuous use of smart features. 

• "Ankle Breaker" Performance Metrics: Advanced athletic tracking optimized for explosive movements, agility training, and dynamic recovery insights, tailored for high-intensity performance. 

• NBA News Scores Hub: Seamless integration with leading third-party sports apps like ESPN, providing instant access to live NBA scores, breaking news, game schedules, and event alerts directly on your wrist. 

• Unique Basketball Features: Innovative functionalities like shot tracking and in-court statistics that provide valuable insights for basketball enthusiasts at every level. 

Stay tuned for detailed product specifications, pricing, and availability information for this landmark collaboration.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About Allen Iverson: Allen Iverson is one of the most prolific NBA superstars in the league’s history. A dynamo on the court, Iverson racked up four scoring titles, an MVP, multiple all-star selections, and was elected to the Pro Basketball Hall of Fame in 2016. Throughout his career, known to fans as “A.I.” and “The Answer”, Allen is one of the most well-known personalities in basketball, wowing fans and opposing players alike with his electric crossover, strong sense of personal style, and never-back-down attitude. Iverson’s work off the court is as inspiring as his athletic achievements. His annual The Iverson Roundball Classic is one of the marquee high school basketball showcases, drawing more viewers annually than McDonald’s All-American Game and Jordan Brand Classic. More than just a game, The Classic is a lifestyle brand that continuously raises the bar of basketball culture, as Iverson did throughout his career. A successful athlete-turned-entrepreneur, Iverson has an iconic partnership with Reebok, spanning over 20 years, where he is credited for introducing two of the most notorious basketball silhouettes in the brand’s franchise, the Question and Answer. Follow Allen Iverson on Instagram, Facebook and X.

About Reebok

Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear​ that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.

For more information, visit Reebok.com or for the latest news at News.Reebok.com. Discover Reebok on Instagram, X and Youtube.

About Vitalist Inc.:

Vitalist Inc. is an innovative technology provider that helps brands build better products. Through VitalOS™, brands create seamlessly connected devices and applications that adapt to each user. By uniting hardware and software with intelligent analytics, we're building an ecosystem of personalized solutions that enhance human potential.

For more information: www.vitalist.ca – LinkedIn

To be added to the Vitalist distribution list, please register at www.vitalist.co/investors.

Forward-Looking Information

This press release contains forward-looking information within the meaning of applicable securities laws. In general, forward-looking information refers to disclosure about future conditions, courses of action, and events. The use of any of the words “anticipates”, “believes”, “expects”, “intends”, “plans”, “will”, “would”, and similar expressions are intended to identify forward-looking information. More particularly and without limitation, this press release includes forward-looking information with respect to the launch of the Reebok Allen Iverson Limited Edition smartwatch and the VitalOS™ operating system, the ability to capture substantial market share, the expectation that products will create immediate connections with consumers, and related comments on product features and capabilities.

Although Vitalist believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Vitalist cannot give any assurance that it will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause the actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. A detailed description of risk factors that may cause actual results to differ materially ‎from forward-looking information can be found in Vitalist’ most recent annual information form and management’s discussion and analysis on the SEDAR website at www.sedarplus.ca. Although Vitalist has attempted to identify in its public disclosure important factors that could cause actual results to ‎differ materially from those contained in forward-looking information, there may be other factors that cause results ‎not to be as anticipated, estimated or intended. Readers are cautioned that the risk factors in its public disclosure may not ‎be exhaustive. Readers are further cautioned not to place undue reliance on forward-looking information as there can ‎be no assurance that the plans, intentions or expectations upon which they are placed will occur. Forward-looking ‎information contained in this press release is expressly qualified by this cautionary statement. The forward-looking information contained in this press release represents the expectations of Vitalist as of the date of this press ‎release and, accordingly, is subject to change after such date. However, Vitalist expressly disclaims any intention ‎or obligation to update or revise any forward-looking information, whether as a result of new information, future ‎events or otherwise, except as expressly required by applicable securities law.

Further Information

 

For further information about Vitalist Inc. please contact:

 

Kalvie Legat                                                                            

Chief Executive Officer                                                              

+1 403 560-9635

 ir@vitalist.ca