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Naturally Splendid Appoints Douglas Mason as Permanent CEO

VANCOUVER, British Columbia / TheNewswire / April 11th, 2018 -- Naturally Splendid Enterprises Ltd. (“Naturally Splendid” or “NSE”) (TSX-V:NSP) (OTCQB:NSPDF) (Frankfurt:50N) announces that further to its January 3rd, 2018 news release, NSE is pleased to announce that after a brief term as interim CEO, NSE has now appointed Mr. Douglas Mason as permanent CEO.


Douglas Mason has over 25 years of experience in the public markets, having served as a senior officer and director for a number of public companies, including 20 years as President and CEO of well-known beverage companies Jolt Cola and Clearly Canadian Beverage Corporation. Doug has been credited as one of the pioneers of the New Age Beverage category. Doug also has extensive experience in financings and acquisitions in capital markets, raising over $200 million over the past 25 years.


Naturally Splendid CEO Mr. Douglas Mason states, “Since stepping in as interim CEO at NSE, we have made a number of tactical and strategic moves that position the company to take advantage of multiple opportunities in the healthy lifestyle market including, food supplements, superfood ingredients, nutraceuticals and cosmeceuticals as well as pet and animal feed markets. With positive steps such as the recent liquidation of our facility in Saskatchewan, securing additional expertise on regulatory matters and product formulation, and beginning the process of our Dealer License application, we are positioning NSE to implement our various strategic initiatives to drive significant growth, most notably in the area of cannabinoid extraction and formulation from cannabis as we anticipate new federal regulations in the Cannabis Act later in 2018.


Mr. Mason adds, “Over my many years of working with consumer goods I have considered myself a pioneer, introducing innovative new product entries and sales methodologies for numerous products including beverages. From consumer-goods and innovative technology to processing opportunities, NSE’s continued path to vertical integration is evidence we are on the right track.  Along with the qualified NSE team, my experience with licensing and distribution and introducing new categories to market will be leveraged as we continue to expand our global footprint.”  


Naturally Splendid Director and President of the Canadian Hemp Trade Alliance, Russ Crawford states, ‘With the positive vote on the second reading of Bill C-45 in the Senate on March 22, 2018 and Referral to Committee, the implementation of the new Cannabis Act is that much closer. In regard to industrial hemp specifically, we are anticipating the inclusion of a section of the Act referring to industrial hemp specifically allowing for whole plant use and the extraction of cannabinoids such as cannabidiol (CBD) from hemp.


Crawford adds, "NSE is positioning to capitalize on a large number of opportunities inherent in the extreme versatility of industrial hemp as a plant-based protein and omega source, superfood as well as a host of additional applications. Beyond that, if plant utilization legislation will change as we anticipate, NSE can play a meaningful role in supplying raw material for the production of CBD and other extracted cannabinoids as well as retail products containing cannabinoids."


“We are very excited to appoint Doug; his expertise and consumer-product knowledge will be extremely beneficial to our business and shareholders. Doug has demonstrated exceptional leadership, enthusiasm, a strong commitment to the Company's success and continual focus on delivering results. For these reasons, we look forward to working together on this compelling opportunity. “states Naturally Splendid President and Director, Craig Goodwin.


Stock Grant

Naturally Splendid, upon approval from the TSX, will be issuing 250,000 common shares to Sead Hamzagic, the chief financial officer of the company.


About Naturally Splendid Enterprises Ltd.

Naturally Splendid is a biotechnology and consumer products company that is developing, producing, commercializing, and licensing an entirely new generation of plant-derived, bioactive ingredients, nutrient dense foods, and related products. Naturally Splendid is building an expanding portfolio of patents (issued and pending) and proprietary intellectual property focused on the commercial uses of industrial hemp and non-psychoactive cannabinoid compounds in a broad spectrum of applications.

Naturally Splendid currently has four innovative divisions:

  1. (1)BIOTECHNOLOGY –  Focused on three major platforms:  

  1. (1)Proprietary HempOmega™ encapsulation  

  1. (2)Extraction and formulation with Cannabidiol (CBD)  

  1. (3)Hemp and plant-based proteins.  



  • - NATERA® - brand of retail hemp and superfood products distributed throughout North America, Asia and Europe.

  • - Prosnack Natural Foods Inc. (Elevate Me™) - lifestyle brand of healthy meal replacement products distributed throughout North America.

  • - Chi Hemp Industries Incorporated (CHII) - e-commerce platform for natural and organic hemp products.

  • - PawsitiveFX® - topical pet care products.

  • - NATERA®CBD - retail hemp-based cannabinoid nutraceutical and cosmeceutical products distributed in Asia.

  • - NATERA®Skincare - brand of retail hemp based cosmeceutical products.


     (3) NATERA® Ingredients - bulk ingredients including HempOmega™.


(4) Co-Packaging/Toll-Processing - packaging for house-brands (NATERA® and CHII) and third-party partners.


For more information e-mail or call Investor Relations at 604-673-9573

On Behalf of the Board of Directors

Mr. Douglas Mason

CEO, Director


Contact Information


Naturally Splendid Enterprises Ltd.

(NSP – TSX Venture; NSPDF – OTCQB; 50N Frankfurt)

#108-19100 Airport Way

Pitt Meadows, BC, V3Y 0E2

Office:  (604) 465-0548

Fax:      (604) 465-1128




Forward-Looking Statements

Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control including, Naturally Splendid's ability to compete with large food and beverage companies; sales of any potential products developed will be profitable; sales of shelled hemp seed will continue at existing rates or increase; the ability to complete the sales of all bulk hemp seed purchase orders; and the risk that any of the potential applications may not receive all required regulatory or legal approval. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.