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Cinemark Partners with Quisitive as a Key 2019 IT Services Provider





Quisitive Will Service Cinemark's Microsoft-Centric Initiatives, Among Others

Toronto, ON / TheNewswire / March 28, 2019 - Quisitive Technology Solutions Inc. ("Quisitive" or the "Company") (TSXV: QUIS), a premier Microsoft solutions provider, today announced that Cinemark (NYSE: CNK) has chosen it as a 2019 strategic IT services provider. Under the terms of the agreement, Quisitive will serve as the multi-national motion picture theatre company's IT services provider for Microsoft-centric initiatives, including application development, data and analytics, Azure cloud, Microsoft Office 365 and mobile applications.

"We're pleased to formalize our relationship with Quisitive," said Doug Fay, CTO, Cinemark. "Over the years, they have proved invaluable in helping us fulfill our vision to deliver an excellent guest experience and build brand loyalty. They are a partner in every sense of the word. They take the time to understand our business, processes and goals and always provide expert guidance and use their technological expertise to create digital experiences that keep our customers engaged and coming back."

Quisitive has a seven-year relationship with Cinemark, resulting in this key 2019 agreement. During their long-term engagement with Cinemark, Quisitive has leveraged its deep technical knowledge of the Microsoft platform to support Cinemark's mission to improve guest experience, satisfaction and service by modernizing the brand's mobile app and web experience.

"Our strategic relationship with Cinemark is a true example of the depth of partnership Quisitive forms with customers," said Mike Reinhart, CEO, Quisitive. "We work together with Doug and his team to understand their business priorities and challenges and we apply our expertise in the Microsoft technology stack and emerging workloads to quickly scale his teams and put optimal solutions in place."

Quisitive supports an array of Cinemark's IT needs, from understanding how the cloud can enable Cinemark to ensuring the theatre company's digital guest experience continues to evolve, meeting customer preferences.

About Quisitive:
To learn more about Quisitive, visit www.Quisitive.com

About Cinemark Holdings, Inc.:

Cinemark is a leading domestic and international motion picture exhibitor, operating 546 theatres with 6,048 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of December 31, 2018. For more information, go to investors.cinemark.com.

Contacts:

Quisitive

Tami Anders, VP Marketing
tami.anders@Quisitive.com

Cinemark Theatres

Lanay Fournier-Stokes, 972.665.1680

communications@cinemark.com